Programmatic advertising is an automated form of online advertising that has become increasingly popular in recent years. It has the potential to save advertisers time, money, and effort in creating and managing their advertising campaigns. Ultimately, it offers a convenient, efficient, and cost-effective way to reach potential customers. If you are looking to increase brand or product awareness, programmatic may be right for you.

It absolutely can! Programmatic advertising is a powerful tool for any business that is looking to increase its customer base and create a unique customer experience. As companies move towards a more personalized approach to marketing, it is important to consider how programmatic ads can play a role in your account-based marketing (ABM) strategy. Programmatic ads are automated, real-time, data-driven advertising campaigns that can help your business reach the right people at the right time. Adding programmatic ads to an existing ABM strategy will ensure that you increase the number of touch-points you have on decision makers included in your ABM list.

S2W Media supports standard display, video, audio, and native advertising formats.