Helping Clients Acquire the Customers Essential to their Business

Building a strong company with a focus on innovation, quality, and client success

The People
The Data
The Solutions

Who We Are

We are innovators, problem solvers, thought leaders, and above all else, a team. Since 2012, S2W Media has been providing full-funnel lead generation solutions to some of the world’s most successful sales and marketing organizations. We build solutions for marketers, sellers, CEOs, and everyone else working to drive revenue.

Our Purpose

Our mission is to help our clients acquire the customers that are essential to their business growth

S2W Media has been providing sales and marketing organizations with high-quality B2B lead generation globally for the last 10 years. Today, we offer solutions for every stage of the sales and marketing pipeline, from top-of-funnel content syndication to custom events, and advanced BANT opt-in campaigns. With locations from San Francisco to Sydney, our localized team members work with clients large and small to customize revenue-driving strategies that fit their needs.

Our goal is to create outstanding quality products, provide seamless experiences, and produce a positive return on investment for our clients.

10 Years of Building Stronger Pipeline

2012
Seeing a gap in the market for quality lead generation providers, Puneet Shukla and Siddharth Pethe launched S2W Media from a cyber-café, drumming up sales during the day and generating leads at night.
2014
Within a couple of years, S2W Media began generating leads for some of the market’s largest providers. To scale fulfillment, the first office was opened in Pune India.
2019
Five years after launching, Puneet saw an opportunity to transform the company into a global, direct provider. In 2019, he invited Julie Strong to join as the new CEO. Julie brought with her a vision to make S2W Media the largest B2B lead generation provider, globally.
2021
Expansion came quickly as S2W Media scaled operations and solutions. 2021 saw the opening of locations in Belfast Northern Ireland and Sydney Australia to support client needs in the APAC-ANZ, EMEA, and North American regions. In a strategic move to broaden the scope of S2W Media's product suite, additional bottom-of-funnel solutions BANT+ with Asset Promotion and Appointment Setting were launched.
2022
In its tenth year in business, S2W Media expanded further into the LATAM market with the addition of the Cordoba Argentina team and continued to grow its global sales organization across North America and EMEA.

The S2W Media Leadership Team

Puneet Shukla

President & CEO

Siddharth Pethe

Co-Founder

Michael Spires

Chief Revenue Officer

Lee Walker

EVP

Klaudia Kranc

CFO

Anna D'Amato

Marketing Director

Neena Dominic

VP, Sales

Frank Carbonetti

VP of Sales

Justin Lynch

Director Enterprise Sales

Andrew Bates

Sales Director EMEA

Michele Beasley

VP, Strategic Accounts

Jonathan Gray

VP, Delivery & Training

Khushbu Verma

Director of Digital Marketing

Candice Durant

Global Director, Campaign Operations

Daniele Pucinischi

Senior Campaign Manager

Mackenzie Strong

Senior Campaign Manager

Sati Bedaysee

Senior Campaign Manager

Richard Wallen

Senior Campaign Manager

Salonia Harper

Senior Campaign Manager ,US

Ashita Varma

Campaign Manager

Our Global 1st Party B2B Data

Over the last 10 years, S2W Media has developed one of the largest global 1st party contact databases of B2B technology and services decision-makers in the market.

Global
North America
LATAM
EMEA
APAC
ANZ

Global B2B Audience: 46.6M

Job Functions

S2W Media Global B2B Technology Buyers Audience by Job Function

NA B2B Audience: 24.9M

Job Functions

S2W Media North American B2B Technology Buyers Audience by Job Function

Contact Seniority

S2W Media Global B2B Technology Buyers Audience by Job Seniority

Company Revenue

S2W Media Global B2B Technology Buyers Audience by Company Revenue

Company Size

S2W Media Global B2B Technology Buyers Audience by Company Size

Industry

S2W Media North American B2B Technology Buyers Audience by Industry

LATAM B2B Audience: 1.1M

Job Functions

Contact Seniority

S2W Media Global B2B Technology Buyers Audience by Job Seniority

Company Revenue

S2W Media Global B2B Technology Buyers Audience by Company Revenue

Company Size

S2W Media Global B2B Technology Buyers Audience by Company Size

Industry

S2W Media LATAM B2B Technology Buyers Audience by Industry

EMEA B2B Audience: 12.8M

Job Functions

S2W Media EMEA B2B Technology Buyers Audience by Job Function

Contact Seniority

S2W Media Global B2B Technology Buyers Audience by Job Seniority

Company Revenue

S2W Media Global B2B Technology Buyers Audience by Company Revenue

Company Size

S2W Media Global B2B Technology Buyers Audience by Company Size

Industry

S2W Media EMEA B2B Technology Buyers Audience by Industry

APAC B2B Audience: 5.7M

Job Functions

S2W Media APAC B2B Technology Buyers Audience by Job Function

Contact Seniority

S2W Media APAC B2B Technology Buyers Audience by job seniority

Company Revenue

S2W Media APAC B2B Technology Buyers Audience by Company Revenue

Company Size

S2W Media APAC B2B Technology Buyers Audience by Company Size

Industry

S2W Media APAC B2B Technology Buyers Audience by Industry

ANZ B2B Audience: 2M

Job Functions

S2W Media Australia B2B Technology Buyers Audience by Job Function

Contact Seniority

S2W Media Australia B2B Technology Buyers Audience by Job Seniority

Company Revenue

S2W Media Australia B2B Technology Buyers Audience by Company Revenue

Company Size

S2W Media Australia B2B Technology Buyers Audience by Company Size

Industry

S2W Media Australia B2B Technology Buyers Audience by Industry

Better Leads, Stronger Pipeline

With 1st party data, full campaign management, and zero outsourcing, S2W Media helps B2B technology marketing and sales teams achieve their revenue goals by providing in-market leads for any stage of the pipeline.

Get Better Leads and a Stronger Pipeline with S2W Media

Let's Talk
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Zero Outsourcing
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1st Party Data
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Campaign Localization
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Full-funnel Lead Generation
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B2B Lead Generation
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Content syndication
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Multi-touch campaigns
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1st party data
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Fully managed
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B2B Programmatic Ads
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Multi-channel content syndication
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ABM amplification
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Lookalike audience building
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Target full buying group
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BANT+
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SDR team based in Belfast, UK
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Custom call scripting
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Target lead insights & call notes
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Lead outreach notification
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SDR-as-a-Service
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Globally-based SDR teams
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Language localization
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Turn-on key setup in a
week
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Average 500 dials per week
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Solutions
Lead GenerationBANT+SDR-as-a-ServiceProgrammatic AdsB2B Audience Data
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