B2B content syndication is a powerful technique for promoting content online. It is an effective way for businesses to easily share their content with a much wider audience, increasing their brand recognition and improving their online visibility. At S2W Media, our team of lead generation experts works with you to identify assets like white papers, infographics, on-demand webinars, videos, and blogs that will best be suited for your lead generation needs. We then identify what types of companies, and what individuals at those companies need to be targeted for your lead generation campaign. Your selected content is hosted with a gated form on one of our many publishing websites, then our teams of professional email marketers and sales development representatives align on the targeting for your campaigns and begin coordinated outreach.