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Ready to accelerate your B2B growth? At S2W Media, launching a campaign is a streamlined, transparent, and highly collaborative process. We combine our proprietary first-party data, bespoke qualification, and expert execution to deliver measurable impact.
Here’s a step-by-step look at how we build momentum and drive real results for your business through each of our precision demand generation services.
Campaign Example: Our BANT+ Approach
This isn't a one-size-fits-all approach. We always develop ad-hoc frameworks and timelines in close consultation with our clients, ensuring our strategy perfectly aligns with your unique sales cycle and target audience.
Step 1: Defining your ideal sales-ready lead (Day 1)
We begin by establishing a crystal-clear understanding of what makes a lead truly sales-ready for your business.
- Define precise SQL criteria: BANT + custom qualifiers
- Reconfirm ICP by job title, region, vertical
- Collaborate on bespoke profiling questions
- Align SDR messaging and objections
- Establish KPIs and measurement framework
Step 2: Intent-based audience and data enrichment (Day 2)
We layer real-time intent data onto our compliant first-party audience to identify prospects showing active buying signals, ensuring our SDRs focus on the most receptive individuals.
- Use our 100% opted-in, first-party database
- Add real-time intent insights
- Segment and enrich data for SDR outreach
- Prioritize based on behavior and fit
Step 3: Script and nurture sequence development (Day 3-4)
Our expert SDR team develops and refines the communication strategy to engage, qualify, and nurture prospects effectively.
- Create custom SDR scripts and nurture flows
- Build FAQs, objection handling responses
- Develop multi-channel cadence: phone, email, LinkedIn
- Prepare sequences for early-stage nurturing
Step 4: SDR qualification and real-time handoff (Day 5+)
Our UK-based SDRs begin direct engagement, meticulously qualifying leads and delivering sales-ready opportunities to your team.
- Live outreach begins via SDRs
- Qualification based on your custom BANT+ model
- Leads synced to your CRM with notes and context
- Real-time delivery for sales follow-up
- Nurture activated for not-yet-ready prospects
Step 5: Continuous optimization and reporting (Ongoing)
We continuously monitor, analyze, and optimize the qualification process to ensure peak performance and maximum ROI.
- Daily call and lead quality monitoring
- Regular syncs with your team to refine and adapt
- Script, targeting, and outreach optimization
- Transparent reporting and performance summaries
Step 1: Defining your ideal sales-ready lead (Day 1)
We begin by establishing a crystal-clear understanding of what makes a lead truly sales-ready for your business.
- Define precise SQL criteria: BANT + custom qualifiers
- Reconfirm ICP by job title, region, vertical
- Collaborate on bespoke profiling questions
- Align SDR messaging and objections
- Establish KPIs and measurement framework
Step 2: Intent-based audience and data enrichment (Day 2)
We layer real-time intent data onto our compliant first-party audience to identify prospects showing active buying signals, ensuring our SDRs focus on the most receptive individuals.
- Use our 100% opted-in, first-party database
- Add real-time intent insights
- Segment and enrich data for SDR outreach
- Prioritize based on behavior and fit
Step 3: Script and nurture sequence development (Day 3-4)
Our expert SDR team develops and refines the communication strategy to engage, qualify, and nurture prospects effectively.
- Create custom SDR scripts and nurture flows
- Build FAQs, objection handling responses
- Develop multi-channel cadence: phone, email, LinkedIn
- Prepare sequences for early-stage nurturing
Step 4: SDR qualification and real-time handoff (Day 5+)
Our UK-based SDRs begin direct engagement, meticulously qualifying leads and delivering sales-ready opportunities to your team.
- Live outreach begins via SDRs
- Qualification based on your custom BANT+ model
- Leads synced to your CRM with notes and context
- Real-time delivery for sales follow-up
- Nurture activated for not-yet-ready prospects
Step 5: Continuous optimization and reporting (Ongoing)
We continuously monitor, analyze, and optimize the qualification process to ensure peak performance and maximum ROI.
- Daily call and lead quality monitoring
- Regular syncs with your team to refine and adapt
- Script, targeting, and outreach optimization
- Transparent reporting and performance summaries
Why leading B2B marketers trust us
- 100% first-party data: Built organically over 10+ years - no reselling or third-party sourcing
- Explicit user opt-in: Every lead is fully consented and campaign-specific
- Zero outsourcing policy: All operations are in-house for quality assurance
- Global reach, local precision: Regionally compliant campaigns with global scale
- Fraud prevention and data integrity: Every lead passes advanced QA before handoff
Campaign launches since.
Total Assets Used since.
HQL Ever Created.
Global B2B Decision Makers.
Growth starts here.
Are you ready?
The S2W Methodology: Driving Growth with Integrity
The S2W Methodology is engineered for your success, focusing on compliant growth and an ethical pipeline. Our approach to precision demand generation is powered by data-driven execution, ensuring every lead is not only high-quality but also acquired with the utmost integrity, ultimately accelerating your revenue responsibly.
At Paycor, our partnership with S2W Media led to a remarkable 108% increase in first-time appointments and an impressive 65% year-over-year revenue growth.
"Ashley Ferguson
Paycor
S2W Media's close collaboration with our operational teams ensured seamless integration into Sherpa's account management and GTM processes.
"Tom Perry
The Sherpa Group
Thanks to S2W Media, we deliver like a 50-person team, without hiring one. They’re invisible to the client, but critical to our growth.
"Anya Singh
Global B2B Agency
As a key partner, S2W Media provides us with great HQL. Their first-party insights and multi-channel outreach offer the quality and transparency our clients truly value, all with 0% outsourcing and the peace of mind of their re-engagement promise.
"Luca Silva
Global Partner Network