Channel Marketing Solutions That Scale Revenue
S2W Media provides pipeline-as-a-service for tech vendors, channel partners, service providers, and tech platforms - integrating first-party content syndication, verified intent data, dedicated SDR teams, and full-funnel lead generation with appointment setting. Built for the channel ecosystem’s unique complexity.
Serving B2B Technology Channel Markets Since 2012
Trusted by 2,000+ Partners Globally
100% First-Party Data, Zero Outsourcing
Campaigns Live in 5 Days, First Leads in 10
Channel Marketing Solutions for Every Role
Vendors
Maximise MDF & attribution; drive partner engagement.
Vendors
Maximise MDF & attribution; drive partner engagement.
Unpredictable leads, forecasting difficulty
Attribution & ROI fragmentation
Resource/capacity constraints
Market differentiation struggles
Underutilised MDF & budgets
Low partner engagement/activation
Content Syndication
100% first-party content delivered across verified networks (thought leadership, lead gen, authority building)
Intent Data Intelligence
Find high-intent buyers, improve timing/targeting, drive ROI
Lead Generation
Digital + phone for full-funnel qualified leads, clear attribution
SDR-as-a-Service
Dedicated teams qualify and nurture leads, preventing leakage
Executive Appointment Setting
Secure C-level meetings, accelerate sales
cycles
Fully Managed Campaigns
Design, execute, optimise, & report in-house with transparency
Paycor Case Study
Paycor faced several challenges in their marketing lead-generation efforts.
S2W Media helped Paycor boost first-time appointment (FTA) rates and accelerate their path to new customer relationships.
Increase in first-time appointments
YoY revenue growth
At Paycor, our partnership with S2W Media led to a 108% increase in first appointments and 65% year-over-year growth.
"
Ashley Ferguson
Speed-to-impact
Live in 5 days, leads in 10
Integrated
Content, intent, lead gen, SDR, appointments
Strict quality standards
No purchased data; GDPR/CCPA compliance
Transparent
In-house delivery, clear reporting, performance-first
Channel expertise
A decade of demand gen across the tech partner ecosystem
1. Quick Start
Onboarding, campaign design, and launch readiness in 5 days
2. Go Live
Launch and first leads in 10 days
3. Optimisation
Real-time performance and weekly calls
4. Reporting/Planning
Full reporting, insights, and next campaign recs
Live in 5 days
Onboarding, campaign design, and launch readiness in 5 days
Leads in 10 days
Launch and first leads in 10 days
Ongoing optimisation
Real-time performance and weekly calls
Comprehensive campaign close reporting
Full reporting, insights, and next campaign recs
Ready to Accelerate Channel Growth?
Book your 30-minute discovery call to identify channel gaps, uncover growth opportunities, and get actionable recommendations.
