Global B2B Performance Digital Marketer

Overview 

Support the S2W Media marketing team by owning performance-driven campaigns across paid search, paid social, SEO & GEO/LLMs optimisation, and email & marketing automation – driving measurable growth in lead generation, pipeline contribution and ROI. Drive ongoing channel and campaign execution, with a strong emphasis on reporting, collaboration, and proactive optimization. 

What You’ll Do 

• Plan, launch, and optimize paid search (Google/Bing) and paid social (LinkedIn, Meta) campaigns focused on lead generation and brand awareness. 
• Execute segmented email marketing automation in HubSpot and Zoho, integrating audience targeting strategies and nurture flows. 
• Manage all aspects of campaign setup, tracking, and reporting within HubSpot, ensuring best practices for automation and lead management. 
• Collaborate cross-department with Event, Content, Data, and Product teams to ensure campaign assets, creativity, and tracking are aligned and consistent. 
• Optimise SEO strategies that ensure strong organic visibility and user engagement along with GEO/LLMs best practice. 
• Develop and maintain regular reports on paid channel, email, and automation KPIs, providing insights for ongoing optimization. 
• Proactively identify process and asset improvements to increase effectiveness and efficiency of digital campaigns. 
• Manage and optimize budgets for paid acquisition channels including paid search and paid social, ensuring spend aligns with performance goals and delivers efficient ROI. 
• Manage the CSM/Internal Connect HUB-Sales enablement portal 

Our Ideal Candidate 

• Highly proactive, thrives in a cross-team environment, able to initiate and suggest improvements independently. 
• Strong reporting and analytical skills; comfortable with data-driven decision making. 
• Expertise in paid channel management (search/social), campaign analytics, and automation tools (HubSpot, Zoho). 
• Demonstrates strong collaboration and alignment skills across marketing and product teams. 
• Brings a test-and-learn mindset to channel and asset optimization. 
• Communicates clearly, document process, spot issues, and surface solutions. 
• A positive attitude is essential, with a proactive, can-do mindset. 
• Must be a strong team player who collaborates effectively across departments and different Geos. 

Experience  

Proven track record in B2B demand generation with measurable pipeline contribution, ideally ABM-driven digital marketing 

Hands-on paid search campaign management (Google Ads/Bing). 

• Launch and manage Paid social campaign activation and optimization (LinkedIn Ads, Meta/Facebook). 
• Building and managing email marketing and nurture automation in HubSpot and/or Zoho. 
• B2B digital marketing or growth/performance marketing environment. 
• Bid & Budget Management  
• Working with SEO, GEO, or LLMs targeting and reporting. 
• Campaign analytics, performance reporting, or marketing operations. 
• Experience collaborating across Event, Product, Content, Data, and Marketing teams. 
• Managing external agencies (Assets production) 

Key success metrics 

• Cost per lead (CPL) and Cost per opportunity (CPO) by channel 
• Engagement and conversion rates for ABM target accounts 
• ROI on paid media spend 
• Contribution to marketing-sourced pipeline 
• Email engagement and nurture conversion rates 

Requirements 

• 6+ years’ experience in hands-on digital/paid media roles;  
• B2B experience is essential. 
• Expert HubSpot User 
• Expert Email Marketing & Automation platforms User (HubSpot essential; Zoho Campaigns, Similar) 
• CMS management nice to have (HubSpot or similar) 
• Results-Oriented & Analytical 

Reporting Line 

Reports to Marketing Director 

Location: Remote (India) with global responsibilities

Joining a Team of 3  

Remote Opportunity