---
title: S2W Media
---

● FREE RESEARCH REPORT

# The Intent Edge 2025: From Signals to Strategy

 We surveyed 320+ B2B decision-makers across marketing, sales, and operations to find out what's really working. No theory — just real data on how top-performing teams are using intent intelligence to cut through the noise and drive results. 

[Download the Intent Report ↓

](https://s2wmedia.com/from-signals-to-strategy#form)

## 320+

B2B Professionals Surveyed

## 76%

Already Using Intent Data

## 72%

Report Improved Lead Quality

## 2.6×

Higher Conversion Rates

WHAT’S INSIDE

## Key Findings from 320+ B2B Leaders

 The benchmarks, pain points, and next-gen tactics that will make or break your intent data strategy.

### Adoption Is Soaring

 76% of respondents are already using or exploring intent data as part of their GTM strategy, with lead prioritisation and ABM leading the charge.

### Gaps in Execution

 53% of teams haven’t fully integrated intent data into their broader marketing stack — data silos and lack of actionable insights remain the top barriers.

### Personalisation Wins

 67% of teams use intent data primarily to personalise content and target high-value accounts, going beyond emails to align ads and outreach with buyer pain points.

### ROI Is Real

 Among teams fully implementing intent data, 72% report improved lead quality and 65% see increased conversion rates — measurable business outcomes, not just theory.

### AI Is the Engine

 75% of respondents believe AI and ML are critical to effectively leveraging intent data — from scoring leads to triggering workflows and optimising content delivery.

### Investment Is Rising

 Nearly 60% of marketers plan to increase their intent data investment in the next year, positioning it as a must-have, not a nice-to-have.

WHO THIS REPORT IS FOR

## Built for Bold B2B Pros

 Whether you're already using intent data or still figuring out where it fits, this report gives you insight and inspiration to take action.

### CMOs & VPs of Marketing

Align spend with buyer behaviour and build high-velocity pipeline.

### Demand Generation Leaders

Better targeting, higher conversions, and smarter ABM programmes.

### Sales & SDR Leaders

Stop chasing cold leads and start prioritising in-market buyers.

### Revenue & Marketing Ops

Tech stack ROI, data integration, and GTM efficiency.

### Growth & Strategy Execs

Hit revenue goals while future-proofing go-to-market motions.

GET YOUR COPY

## Download the Intent Report

 Enter your details below to get instant access to The Intent Edge 2025.

### What’s Inside

50+ pages of insights

- Exec Summary & Key Insights
- Adoption Rates & Use Cases
- Challenges & Roadblocks
- AI & ML Integration Trends
- Industry-Specific Learnings
- 2025 Investment Outlook
- Actionable Takeaways & Guidance

© 2026 S2W Media. All rights reserved. **Data. Compliance. Seamless Execution.**

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