https://s2wmedia.com/case-study en Thu, 28 May 2026 16:07:28 GMT 2026-05-28T16:07:28Z en https://s2wmedia.com/case-study/from-lead-chaos-to-precision-tipaltis-revenue-engine-transformation <div class="hs-featured-image-wrapper"> <a href="https://s2wmedia.com/case-study/from-lead-chaos-to-precision-tipaltis-revenue-engine-transformation" title="" class="hs-featured-image-link"> <img src="https://s2wmedia.com/hubfs/Tipalti%E2%80%99s%20Revenue%20case%20study.png" alt="From Lead Chaos to Precision: Tipalti’s Revenue Engine Transformation" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <h2>The Pain Points</h2> <ul> <li><span><strong>Unpredictable volume</strong>: Weeks of nothing, then sales-overwhelming floods—no planning possible.</span>&nbsp;</li> <li><strong>Ignored targets</strong>: &lt;60% of leads from Tipalti's named accounts; rest wasted on non-fits.</li> <li><span><strong>Quality friction</strong>: Duplicates, wrong titles buried real opportunities; team frustration peaked.</span>&nbsp;</li> </ul> <p style="font-size: 18px;"><span><span style="font-weight: bold;">Russell Martin</span>, Tipalti's Director of Integrated Marketing, summed it up: "We were drowning in volume, but too many leads were poor fit and low intent.</span>&nbsp;</p> <div class="hs-video-widget"> <div class="hs-video-container" style="max-width: 1920px; margin: 0 auto;"> <div class="hs-video-wrapper" style="position: relative; height: 0; padding-bottom: 56.25%"> </div> </div> </div> <div class="hs-featured-image-wrapper"> <a href="https://s2wmedia.com/case-study/from-lead-chaos-to-precision-tipaltis-revenue-engine-transformation" title="" class="hs-featured-image-link"> <img src="https://s2wmedia.com/hubfs/Tipalti%E2%80%99s%20Revenue%20case%20study.png" alt="From Lead Chaos to Precision: Tipalti’s Revenue Engine Transformation" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <h2>The Pain Points</h2> <ul> <li><span><strong>Unpredictable volume</strong>: Weeks of nothing, then sales-overwhelming floods—no planning possible.</span>&nbsp;</li> <li><strong>Ignored targets</strong>: &lt;60% of leads from Tipalti's named accounts; rest wasted on non-fits.</li> <li><span><strong>Quality friction</strong>: Duplicates, wrong titles buried real opportunities; team frustration peaked.</span>&nbsp;</li> </ul> <p style="font-size: 18px;"><span><span style="font-weight: bold;">Russell Martin</span>, Tipalti's Director of Integrated Marketing, summed it up: "We were drowning in volume, but too many leads were poor fit and low intent.</span>&nbsp;</p> <div class="hs-video-widget"> <div class="hs-video-container" style="max-width: 1920px; margin: 0 auto;"> <div class="hs-video-wrapper" style="position: relative; height: 0; padding-bottom: 56.25%"> <iframe sandbox="allow-forms allow-scripts allow-same-origin allow-popups" style="position: absolute !important; width: 100% !important; height: 100% !important; left: 0; top: 0; border: 0 none; pointer-events: initial"></iframe> </div> </div> </div> <img src="https://track.hubspot.com/__ptq.gif?a=4027427&amp;k=14&amp;r=https%3A%2F%2Fs2wmedia.com%2Fcase-study%2Ffrom-lead-chaos-to-precision-tipaltis-revenue-engine-transformation&amp;bu=https%253A%252F%252Fs2wmedia.com%252Fcase-study&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> B2B Buyer Journey Customer Journey B2B Prospecting Technology Thu, 28 May 2026 14:13:36 GMT https://s2wmedia.com/case-study/from-lead-chaos-to-precision-tipaltis-revenue-engine-transformation 2026-05-28T14:13:36Z S2W Media