The term first-party data is populating more and more in the marketing space, but what does โfirst-party dataโ mean and why is it crucial for marketers to understand...
๐๐ก๐๐ญ ๐ข๐ฌ ๐ ๐ข๐ซ๐ฌ๐ญ-๐๐๐ซ๐ญ๐ฒ ๐๐๐ญ๐?
Data is collected directly from a database where contacts have given direct permission and consent to be contacted. All first-party data is gathered from interactions with a companyโs own channels or platforms, such as website visits, app usage, or direct communication. The company can use this data to develop strategies, experiences, and campaigns catering to their ICPโs wants and needs.
๐๐๐ ๐๐๐๐ข๐โ๐ฌ ๐๐๐ญ๐๐๐๐ฌ๐:
Understanding that first-party data is collected from interactions with a companyโs channels or platform helps paint a picture of how S2W Media can leverage your marketing efforts. It enables customers to have data sourced from our database, all obtained with compliance laws met. S2W Media has over 46 million contacts globally with a wide range of industries, company sizes, company revenue, and contact seniority.
๐๐จ๐ฐ ๐ข๐ฌ ๐จ๐ฎ๐ซ ๐๐ข๐ซ๐ฌ๐ญ-๐ฉ๐๐ซ๐ญ๐ฒ ๐๐๐ญ๐ ๐ฆ๐จ๐ซ๐ ๐ฏ๐๐ฅ๐ฎ๐๐๐ฅ๐ ๐ญ๐ก๐๐ง ๐ญ๐ก๐ข๐ซ๐-๐ฉ๐๐ซ๐ญ๐ฒ ๐๐๐ญ๐?
First-party data is the richest source of insight into your ideal customer because it is collected directly from S2W Mediaโs audience, making these leads more ๐ญ๐ซ๐๐ง๐ฌ๐ฉ๐๐ซ๐๐ง๐ญ, ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ข๐ณ๐๐๐ฅ๐, ๐๐ง๐ ๐๐๐๐ฎ๐ซ๐๐ญ๐. Third-party data can lack credibility and reliability, while first-party data offers a deeper understanding of customer behaviors and preferences, leading to more efficient and effective targeting. This means higher ROI!
For more information contact S2W Media - ttps://https://lnkd.in/dC_wuYiQ
